# Public Relations

14 posts.

- [How to Find Newsjacking Opportunities Before the Story Moves On](https://blog.helpareporter.com/how-to-find-newsjacking-opportunities-before-the-story-moves-on.md) (2026-10-16): Newsjacking is an essential part of a proactive PR strategy. Here's how to do it.
- [HARO Happy Hour in Scottsdale on Nov. 19: RSVP and HARO Gift Bag Details](https://blog.helpareporter.com/haro-happy-hour-in-scottsdale-on-nov-19-rsvp-and-haro-gift-bag-details.md) (2026-10-07): HARO (Help a Reporter Out) is hosting its second HARO Happy Hour on Thursday, November 19, 2026, from 5:30 to 7:00 p.m. MST at HARO headquarters inside Industrious, 7014 E Camelback Rd Suite B100A, Scottsdale, Arizona. Admission is free with RSVP, and drinks are on us. Sixty people came to the first HARO Happy Hour…
- [How to Advertise on HARO: A Step-by-Step Guide to HARO Ads](https://blog.helpareporter.com/how-to-advertise-on-haro-a-step-by-step-guide-to-haro-ads.md) (2026-09-30): HARO ads are text placements in HARO’s free journalist-request newsletter, sold self-serve at published rates to companies that want to reach PR professionals, publicists, marketers, founders, and subject matter experts. You can book a single edition or a month of placements, write the ad in your browser, and pay by card. HARO staff read every…
- [7 Reasons Why Business Awards Are Important and How to Find the Right Ones](https://blog.helpareporter.com/7-reasons-why-business-awards-are-important-and-how-to-find-the-right-ones.md) (2026-09-14): Businesses should apply for awards because credible recognition can strengthen brand credibility, generate PR opportunities, support marketing and sales, differentiate a company from competitors, and provide independent validation of business achievements. But not all business awards are equal, and winning an award does not automatically make a company more successful. The value of recognition depends…
- [We Ban a HARO Account Every 23 Minutes](https://blog.helpareporter.com/we-ban-a-haro-account-every-23-minutes.md) (2026-09-10): HARO is still worth using in 2026, but the platform is taking a more active approach to spam, low-quality submissions, and accounts that violate its guidelines. According to HARO CEO Brett Farmiloe, HARO bans an account every 23 minutes, using community reporting, automated signals, and internal review to identify problematic activity. The goal is to…
- [What 100M+ HARO Emails Tell Us About Getting Featured in the Media](https://blog.helpareporter.com/what-100m-haro-emails-tell-us-about-getting-featured-in-the-media.md) (2026-08-31): After analyzing more than 2 million pitches and 100 million emails sent through HARO (Help a Reporter Out) over the past year, HARO’s 2026 data shows that getting featured in the media depends on relevance, not volume. Human-written pitches are roughly three times more likely to get featured than AI-generated ones, 21% of all pitches…
- [Which Publications Does AI Search Actually Cite? What 405 GEO Audits Reveal About Where to Pitch](https://blog.helpareporter.com/which-publications-does-ai-search-actually-cite-what-405-geo-audits-reveal-about-where-to-pitch.md) (2026-08-25): PR teams have traditionally used publication reputation, audience size and SEO authority to decide which outlets belong on a media list. Those signals still matter, but AI search introduces another question: Which publications is AI already using to answer questions about your industry? An analysis of 405 completed GEO audits conducted through Featured between June…
- [30x More Creators Than Journalists: The Opportunity for PR Professionals](https://blog.helpareporter.com/30x-more-creators-than-journalists-the-opportunity-for-pr-professionals.md) (2026-08-19): There are six PR professionals for every working journalist, creating an increasingly crowded pitching environment where multiple brands, agencies, and communications teams may be competing for the attention of the same reporters. Traditional media relations have always involved competition for limited attention. But the media landscape is changing, and PR professionals now have access to…
- [Why Your AI-Written Pitch Might Never Reach a Journalist](https://blog.helpareporter.com/why-your-ai-written-pitch-might-never-reach-a-journalist.md) (2026-08-13): About 21% of pitches submitted through HARO are flagged as fully AI-generated, and roughly a third of journalists have chosen not to receive them. Here’s what that means if you’re the one writing the pitch. Brett Farmiloe, founder and CEO of Featured, says about 21% of pitches submitted through HARO score as fully AI-generated, and…
- [Why Media Monitoring Matters Even If You’re Not a PR Pro](https://blog.helpareporter.com/why-media-monitoring-matters-even-if-youre-not-a-pr-pro.md) (2026-08-12): If you’ve ever spent time trying to earn media coverage, you probably know the feeling: You finally land the mention, interview, link, podcast appearance, or feature you’ve been chasing—and then move on to the next thing. But what happens after the coverage goes live? For a small business owner, it might be a mention you…
- [Journalist Request Platforms and SEO in 2026: What Actually Works Now](https://blog.helpareporter.com/journalist-request-platforms-and-seo.md) (2026-08-07): Featured founder and CEO Brett Farmiloe joined Majestic’s SEO in 2026 podcast to explain how journalist request platforms work, why “less is more” beats volume outreach, and what marketers should measure now that AI visibility has replaced rankings as the goal. Full conversation and transcript below. Journalist request platforms connect reporters on deadline with expert…
- [What is PR in 2026?](https://blog.helpareporter.com/what-is-pr.md) (2026-07-17): Devon Blaine has been doing PR for 51 years. In that time, change has always been a constant. Changes in how and where people want to be featured. Changes in technology and communications. The thing that hasn’t changed? “PR has always been about delivering a timely and honest message in an interesting way,” said Blaine.…
- [Best PR Tool for Startups in 2026](https://blog.helpareporter.com/best-pr-tool-for-startups.md) (2026-06-17): For most startups, PR has always been one of those things that feels important but hard to operationalize. Founders know they need visibility. They know earned media can drive credibility, inbound leads, and investor attention. But in practice, PR often gets pushed aside because it feels slow, expensive, and unpredictable. That’s starting to change. In…
- [AI in PR: How PR Professionals are actually using AI](https://blog.helpareporter.com/ai-in-pr.md) (2026-02-16): How are PR professionals actually using AI in their daily work? To explore how AI is being used in PR, we issued a HARO query seeking firsthand perspectives from practitioners across the industry. More than 64 professionals responded, ranging from solo consultants to established, award-winning agencies, many with careers spanning two to three decades. What…