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Sources

8 posts

Journalists

We Ban a HARO Account Every 23 Minutes

HARO is still worth using in 2026, but the platform is taking a more active approach to spam, low-quality submissions, and accounts that violate its guidelines. According to HARO CEO Brett Farmiloe, HARO bans an account every 23 minutes, using community reporting, automated signals, and internal review to identify problematic activity. The goal is to…

Brett Farmiloe

Journalists

What 100M+ HARO Emails Tell Us About Getting Featured in the Media

After analyzing more than 2 million pitches and 100 million emails sent through HARO (Help a Reporter Out) over the past year, HARO’s 2026 data shows that getting featured in the media depends on relevance, not volume. Human-written pitches are roughly three times more likely to get featured than AI-generated ones, 21% of all pitches…

Brett Farmiloe

News

Which Publications Does AI Search Actually Cite? What 405 GEO Audits Reveal About Where to Pitch

PR teams have traditionally used publication reputation, audience size and SEO authority to decide which outlets belong on a media list. Those signals still matter, but AI search introduces another question: Which publications is AI already using to answer questions about your industry? An analysis of 405 completed GEO audits conducted through Featured between June…

Brett Farmiloe

Let's Talk PR & More Podcast Episode takeaways wth Brett Farmiloe

Journalists

Why Your AI-Written Pitch Might Never Reach a Journalist

About 21% of pitches submitted through HARO are flagged as fully AI-generated, and roughly a third of journalists have chosen not to receive them. Here’s what that means if you’re the one writing the pitch. Brett Farmiloe, founder and CEO of Featured, says about 21% of pitches submitted through HARO score as fully AI-generated, and…

Brett Farmiloe

How To

7 HARO Pitch Tips From Sources

Millions of sources have used Help a Reporter Out (HARO) to get a daily email – sent three times a day – with journalist queries they can respond to. Sourcing for stories is a constant challenge for journalists, and HARO helps by delivering their queries directly to potential sources. If you can offer relevant expertise…

Brett Farmiloe

Change Log

Find Podcast Guests For Your Podcast with HARO

Help a Reporter Out now has a Podcasts category! If you’re a podcast host or podcast producer looking to book guests for your show, you can now submit a query on HARO and connect with relevant sources. Here’s how HARO works for podcasts: Alternatively, if you’re a source looking to be featured on a podcast,…

Brett Farmiloe

Change Log

Update: HARO is Back to 3 Emails Per Day

We’re back to full speed. Thanks to continued growth and demand, HARO is now sending three emails per day — just like the original cadence you know and love. Expect a Morning, Afternoon, and Evening edition, so you never miss a great opportunity. More queries, better timing, faster connections. We’re just getting started. Sign up…

Brett Farmiloe

Change Log

Update: We’ve Scaled to 2 Emails Per Day

You asked, we delivered. Due to growing journalist demand, we’ve scaled HARO to send two emails per day — helping you connect with the right sources faster. In just the first week of HARO being back, nearly 750 source requests were submitted through the new cadence — and that number’s only growing. More opportunities, delivered…

Brett Farmiloe