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The HARO blog

Help a Reporter Out (HARO) Blog

HARO connects journalists with sources for stories.

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HARO Happy Hour

Latest · News

HARO Happy Hour in Scottsdale on Nov. 19: RSVP and HARO Gift Bag Details

HARO (Help a Reporter Out) is hosting its second HARO Happy Hour on Thursday, November 19, 2026, from 5:30 to 7:00 p.m. MST at HARO headquarters inside Industrious, 7014 E Camelback Rd Suite B100A, Scottsdale, Arizona. Admission is free with RSVP, and drinks are on us. Sixty people came to the first HARO Happy Hour…

Brett Farmiloe·October 7, 2026

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From the blog

Recent posts

Guidelines

How to Advertise on HARO: A Step-by-Step Guide to HARO Ads

HARO ads are text placements in HARO’s free journalist-request newsletter, sold self-serve at published rates to companies that want to reach PR professionals, publicists, marketers, founders, and subject matter experts. You can book a single edition or a month of placements, write the ad in your browser, and pay by card. HARO staff read every…

Brett Farmiloe·September 30, 2026

Guidelines

7 Reasons Why Business Awards Are Important and How to Find the Right Ones

Businesses should apply for awards because credible recognition can strengthen brand credibility, generate PR opportunities, support marketing and sales, differentiate a company from competitors, and provide independent validation of business achievements. But not all business awards are equal, and winning an award does not automatically make a company more successful. The value of recognition depends…

Brett Farmiloe·September 14, 2026

Journalists

We Ban a HARO Account Every 23 Minutes

HARO is still worth using in 2026, but the platform is taking a more active approach to spam, low-quality submissions, and accounts that violate its guidelines. According to HARO CEO Brett Farmiloe, HARO bans an account every 23 minutes, using community reporting, automated signals, and internal review to identify problematic activity. The goal is to…

Brett Farmiloe·September 10, 2026

Journalists

What 100M+ HARO Emails Tell Us About Getting Featured in the Media

After analyzing more than 2 million pitches and 100 million emails sent through HARO (Help a Reporter Out) over the past year, HARO’s 2026 data shows that getting featured in the media depends on relevance, not volume. Human-written pitches are roughly three times more likely to get featured than AI-generated ones, 21% of all pitches…

Brett Farmiloe·August 31, 2026

News

Which Publications Does AI Search Actually Cite? What 405 GEO Audits Reveal About Where to Pitch

PR teams have traditionally used publication reputation, audience size and SEO authority to decide which outlets belong on a media list. Those signals still matter, but AI search introduces another question: Which publications is AI already using to answer questions about your industry? An analysis of 405 completed GEO audits conducted through Featured between June…

Brett Farmiloe·August 25, 2026

News

30x More Creators Than Journalists: The Opportunity for PR Professionals

There are six PR professionals for every working journalist, creating an increasingly crowded pitching environment where multiple brands, agencies, and communications teams may be competing for the attention of the same reporters. Traditional media relations have always involved competition for limited attention. But the media landscape is changing, and PR professionals now have access to…

Brett Farmiloe·August 19, 2026

Let's Talk PR & More Podcast Episode takeaways wth Brett Farmiloe

Journalists

Why Your AI-Written Pitch Might Never Reach a Journalist

About 21% of pitches submitted through HARO are flagged as fully AI-generated, and roughly a third of journalists have chosen not to receive them. Here’s what that means if you’re the one writing the pitch. Brett Farmiloe, founder and CEO of Featured, says about 21% of pitches submitted through HARO score as fully AI-generated, and…

Brett Farmiloe·August 13, 2026

News

Why Media Monitoring Matters Even If You’re Not a PR Pro

If you’ve ever spent time trying to earn media coverage, you probably know the feeling: You finally land the mention, interview, link, podcast appearance, or feature you’ve been chasing—and then move on to the next thing. But what happens after the coverage goes live? For a small business owner, it might be a mention you…

Brett Farmiloe·August 12, 2026

journalist request platforms and SEO

Public Relations

Journalist Request Platforms and SEO in 2026: What Actually Works Now

Featured founder and CEO Brett Farmiloe joined Majestic’s SEO in 2026 podcast to explain how journalist request platforms work, why “less is more” beats volume outreach, and what marketers should measure now that AI visibility has replaced rankings as the goal. Full conversation and transcript below. Journalist request platforms connect reporters on deadline with expert…

Brett Farmiloe·August 7, 2026

Topics

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  • Journalists16 posts
  • News13 posts
  • Public Relations13 posts
  • Change Log12 posts
  • Sources8 posts
  • Guidelines3 posts
  • How To3 posts
  • Partnerships3 posts

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  4. February 16, 2026AI in PR: How PR Professionals are actually using AIPublic Relations
  5. January 12, 2026HARO Launches Journalist Profiles to Add Verification, and Help Reporters OutJournalists
  6. November 26, 2025HARO Submission Guidelines & RequirementsGuidelines
  7. September 17, 2025Help a Reporter Out (HARO) Partners with the Podcast Professionals Association to Connect Podcast Creators with Expert GuestsPartnerships
  8. September 17, 2025HARO Partners with Outdoor Writers Association of America to Support Outdoor JournalistsJournalists
  9. September 17, 2025HARO Partners with South Asian Journalists Association to Expand Access to Expert SourcesJournalists
  10. August 8, 20257 HARO Pitch Tips From SourcesHow To
  11. July 8, 2025HARO Now Detects AI-Generated ResponsesChange Log
  12. July 1, 2025New Quick Response Feature for HARO JournalistsChange Log
  13. June 23, 2025HARO Journalist Dashboard: View & Manage QueriesChange Log
  14. June 16, 2025Find Podcast Guests For Your Podcast with HAROChange Log
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