Author
Brett Farmiloe
33 posts
Public Relations
What Is an Agentic Score? How Agent Readiness Is Measured, and Why Domain Authority Does Not Predict It
An Agentic Score is a 0 to 100 measure of how ready a website is for AI agents. Here is how it is calculated, how it compares with Lighthouse, Cloudflare, and Mintlify scores, and what 906 publications show about Domain Authority and agent readiness.
Brett Farmiloe
How To
How to Get a Book Signing at an Independent Bookstore
Bookstore events are still the most direct way for an author to meet their readers. Find independent bookstores that host author events, and how to reach them, with Featured’s Find Bookstores.
Brett Farmiloe
Find TV Stations
How to Pitch Local TV News in 2026: Finding the Right Newsroom and Getting on Air
Local TV news is still one of the most trusted media outlets. Here's how you can get your client on TV.
Brett Farmiloe
Find Substacks
How to Find and Pitch Substack Newsletters: A 2026 Guide for PR Professionals
Journalists are increasingly moving to Substack to publish their work. Are those publications included in your media list? Here's a full guide on how to find and pitch Substack newsletters.
Brett Farmiloe
How To
How to Find Newsjacking Opportunities Before the Story Moves On
Newsjacking is an essential part of a proactive PR strategy. Here's how to do it.
Brett Farmiloe
News
HARO Happy Hour in Scottsdale on Nov. 19: RSVP and HARO Gift Bag Details
HARO (Help a Reporter Out) is hosting its second HARO Happy Hour on Thursday, November 19, 2026, from 5:30 to 7:00 p.m. MST at HARO headquarters inside Industrious, 7014 E Camelback Rd Suite B100A, Scottsdale, Arizona. Admission is free with RSVP, and drinks are on us. Sixty people came to the first HARO Happy Hour…
Brett Farmiloe
Guidelines
How to Advertise on HARO: A Step-by-Step Guide to HARO Ads
HARO ads are text placements in HARO’s free journalist-request newsletter, sold self-serve at published rates to companies that want to reach PR professionals, publicists, marketers, founders, and subject matter experts. You can book a single edition or a month of placements, write the ad in your browser, and pay by card. HARO staff read every…
Brett Farmiloe
Guidelines
7 Reasons Why Business Awards Are Important and How to Find the Right Ones
Businesses should apply for awards because credible recognition can strengthen brand credibility, generate PR opportunities, support marketing and sales, differentiate a company from competitors, and provide independent validation of business achievements. But not all business awards are equal, and winning an award does not automatically make a company more successful. The value of recognition depends…
Brett Farmiloe
Journalists
We Ban a HARO Account Every 23 Minutes
HARO is still worth using in 2026, but the platform is taking a more active approach to spam, low-quality submissions, and accounts that violate its guidelines. According to HARO CEO Brett Farmiloe, HARO bans an account every 23 minutes, using community reporting, automated signals, and internal review to identify problematic activity. The goal is to…
Brett Farmiloe
Journalists
What 100M+ HARO Emails Tell Us About Getting Featured in the Media
After analyzing more than 2 million pitches and 100 million emails sent through HARO (Help a Reporter Out) over the past year, HARO’s 2026 data shows that getting featured in the media depends on relevance, not volume. Human-written pitches are roughly three times more likely to get featured than AI-generated ones, 21% of all pitches…
Brett Farmiloe
News
Which Publications Does AI Search Actually Cite? What 405 GEO Audits Reveal About Where to Pitch
PR teams have traditionally used publication reputation, audience size and SEO authority to decide which outlets belong on a media list. Those signals still matter, but AI search introduces another question: Which publications is AI already using to answer questions about your industry? An analysis of 405 completed GEO audits conducted through Featured between June…
Brett Farmiloe
News
30x More Creators Than Journalists: The Opportunity for PR Professionals
There are six PR professionals for every working journalist, creating an increasingly crowded pitching environment where multiple brands, agencies, and communications teams may be competing for the attention of the same reporters. Traditional media relations have always involved competition for limited attention. But the media landscape is changing, and PR professionals now have access to…
Brett Farmiloe
Journalists
Why Your AI-Written Pitch Might Never Reach a Journalist
About 21% of pitches submitted through HARO are flagged as fully AI-generated, and roughly a third of journalists have chosen not to receive them. Here’s what that means if you’re the one writing the pitch. Brett Farmiloe, founder and CEO of Featured, says about 21% of pitches submitted through HARO score as fully AI-generated, and…
Brett Farmiloe
News
Why Media Monitoring Matters Even If You’re Not a PR Pro
If you’ve ever spent time trying to earn media coverage, you probably know the feeling: You finally land the mention, interview, link, podcast appearance, or feature you’ve been chasing—and then move on to the next thing. But what happens after the coverage goes live? For a small business owner, it might be a mention you…
Brett Farmiloe
Public Relations
Journalist Request Platforms and SEO in 2026: What Actually Works Now
Featured founder and CEO Brett Farmiloe joined Majestic’s SEO in 2026 podcast to explain how journalist request platforms work, why “less is more” beats volume outreach, and what marketers should measure now that AI visibility has replaced rankings as the goal. Full conversation and transcript below. Journalist request platforms connect reporters on deadline with expert…
Brett Farmiloe
Public Relations
What is PR in 2026?
Devon Blaine has been doing PR for 51 years. In that time, change has always been a constant. Changes in how and where people want to be featured. Changes in technology and communications. The thing that hasn’t changed? “PR has always been about delivering a timely and honest message in an interesting way,” said Blaine.…
Brett Farmiloe
Public Relations
AI in PR: How PR Professionals are actually using AI
How are PR professionals actually using AI in their daily work? To explore how AI is being used in PR, we issued a HARO query seeking firsthand perspectives from practitioners across the industry. More than 64 professionals responded, ranging from solo consultants to established, award-winning agencies, many with careers spanning two to three decades. What…
Brett Farmiloe
Journalists
HARO Launches Journalist Profiles to Add Verification, and Help Reporters Out
New profiles help journalists showcase their work, diversify income streams, and bring more transparency to HARO’s daily queries. Help a Reporter Out (HARO), the iconic platform that connects journalists with expert sources, today announced the launch of HARO Journalist Profiles – a new, free tool designed to help reporters display their work, attract assignments, and…
Brett Farmiloe
Guidelines
HARO Submission Guidelines & Requirements
HARO allows journalists, content creators, and qualified media outlets to submit source requests provided they meet the following guidelines: 1. Credible Media Outlet 2. Transparent and Relevant Queries 3. Restrictions and Prohibited Use Guidelines Subject to Change These guidelines are intended to help maintain quality, clarity, and alignment with the platform’s standards. However, they are…
Brett Farmiloe
How To
7 HARO Pitch Tips From Sources
Millions of sources have used Help a Reporter Out (HARO) to get a daily email – sent three times a day – with journalist queries they can respond to. Sourcing for stories is a constant challenge for journalists, and HARO helps by delivering their queries directly to potential sources. If you can offer relevant expertise…
Brett Farmiloe
Change Log
HARO Now Detects AI-Generated Responses
We know how important it is to trust the sources you quote. That’s why HARO has partnered with Pangram, an industry-leading AI detection tool built by researchers from Stanford, Tesla, and Google. This partnership gives you more control and confidence when reviewing pitches. Starting now, you can: Want to see it in action? Submit a query…
Brett Farmiloe
Change Log
New Quick Response Feature for HARO Journalists
Journalists who put out a HARO query can receive a high quantity of submissions from sources, making it difficult to reply to everyone who submitted. That’s why Help a Reporter Out just launched a new “quick response” feature to make replying to sources faster and easier. From the Journalist Dashboard, journalists can now respond to…
Brett Farmiloe
Change Log
HARO Journalist Dashboard: View & Manage Queries
Help a Reporter Out has launched a new Journalist Dashboard to help you easily track and manage your HARO queries in one place. If you’ve submitted a query recently, you can view it — along with all responses — at helpareporter.com/view-queries. Journalists are able to do the following on their Journalist Dashboard: If you haven’t submitted…
Brett Farmiloe