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Getting Featured

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Journalists

What 100M+ HARO Emails Tell Us About Getting Featured in the Media

After analyzing more than 2 million pitches and 100 million emails sent through HARO (Help a Reporter Out) over the past year, HARO’s 2026 data shows that getting featured in the media depends on relevance, not volume. Human-written pitches are roughly three times more likely to get featured than AI-generated ones, 21% of all pitches…

Brett Farmiloe·August 31, 2026