If you’ve been following along on the HARO journey, you know we don’t take this community lightly. When Featured acquired HARO a year ago, we made a promise: bring it back and make it better than before. That promise stands.
So when we say we’re bringing back Connectively, we want to be upfront about what that name means, and what it doesn’t. We know what Connectively once represented.
When Cision shut down HARO and rebranded it as Connectively, it felt like the end of something that many PR professionals and journalists had come to rely on. We get it. That history is real, and we’re not asking you to forget it.
But here’s what’s also real: Featured now owns both brands. And just like we revived HARO, we think Connectively deserves a second life.
HARO isn’t going anywhere. It will continue to be the free, three-times-a-day newsletter you’ve counted on. We’re still growing it, still improving it, and still deeply committed to the community that makes it work.
So what is Connectively?
Think of it as HARO’s sister brand. The platform-based experience for people who want more than a newsletter. If you’ve ever wished HARO came with filtering, response tracking, a clean UI, or a way to manage opportunities in one place, that’s exactly what Connectively is built for.
It’s also the home for what was previously the Featured app. Every media opportunity, profile, subscription, and workflow has now moved under a brand that has real history in this space and a clear path forward of its own.
On June 2nd, Featured relaunches as the first AI co-pilot for PR. With this, we’re creating a single interface built to surface opportunities across journalist requests, podcasts, bylines, speaking engagements, awards, and more. It’s a bigger vision, and it needed a clean runway.
Connectively gives the existing community exactly that, while HARO keeps doing what it’s always done best.
Whether you reach for HARO, Connectively, or Featured, the core value is the same. Everyone’s an expert at something, and earned media should be within reach.
We’re excited for this next chapter. We think you will be, too.
